About Us > Our People > Amy Guttmann

Creative Director   |   Read Professional Bio >>

Growing up on the Western Slope of Colorado is a bit different. The sky is bigger, the pace is slower, the air is cleaner. Oh, and the cars there don't have gas gauges.

Okay, okay. Truth be told, gas gauges are a normal fixture of the automotive world - in Grand Junction or anywhere. It's just that Amy Guttmann "didn't take them seriously."

As you might imagine, this resulted in a fair amount of walking to the gas station and/or pushing her car out of traffic. And, as you also might imagine, there were incidents. Like pushing a car with its gauge undeniably in the "EMPTY" zone straight into a drainage ditch.

Dad wasn't too happy with that one. Nor was he pleased with an accident caused when she ran out of gas on the town's very narrow viaduct. But hey, that's ancient history.

The truth is, Amy has always been moving forward, packing more miles into the journey than most fuel tanks will allow. With a focus on advertising, graphic design, and journalism at Colorado State University, she excelled to the point of winning a national award for college newspapers.

This evolved into working in Washington for a congressman and solidifying her interest in policy.

As Amy puts it, "I loved the intersection between advertising and social issues." And SE2 makes good use of that interest and talent. As the firm's Creative Director, Amy draws on her multifaceted experience to keep SE2's variety of creative projects on course.

And so it's appropriate that if Amy could be any superhero, she would choose the multi-tooled Inspector Gadget, or maybe MacGyver.

Says Amy, "They've got all those tools at their disposal to solve problems!" But do they have extra gasoline when they need it? Go-go Gadget gas pump!

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