What's New > And the Winner is...
Posted 07/16/2007
After years of confused responses and jumbled explanations, we’ve decided to take Thoreau's advice and “simplify.” (He actually wrote “simplify, simplify, simplify” but we thought it would be simpler to say it just once.)
Goodbye, “Sondermann E-Squared.” Goodbye, “The Sondermann Group.” Goodbye, “A cube with an S and an E and a 2 in it.” (Yes, we really did get junk mail addressed that way. Evidently, a data entry person was just once a little too literal.)
That’s right – along with other exciting changes made over the past several months, we have a new firm name. From here on out, you can call us SE2. Plain and simple.