What's New > Less Is More
Posted 08/15/2007
FOR IMMEDIATE RELEASE
Aug. 1, 2007
Contact: Eric Anderson, 303-892-9100 ext. 12, EA@PublicPersuasion.com
Colorado communications firm shrinks name by 26 characters
Sondermann E-Squared Partners, Inc. is now simply SE2
DENVER – After nearly a decade of hearing its excessively long and complicated name butchered by well-meaning clients and colleagues, Sondermann E-Squared Partners, Inc. has changed its name to SE2.
“Less really is more,” said SE2 Principal Eric Sondermann. “Star Jones and Henry David Thoreau had it right, although Star got a little carried away.”
“We wanted to give our friends 26 fewer excuses for screwing up the firm’s name,” added SE2 Principal Susan Morrisey, who’s been known to mangle a few names herself.
The firm also launched its new look and website at publicpersuasion.com.
SE2 is a Colorado-based, full-service public relations and mass communications firm focused on public policy and social marketing.
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