Our Work > College in Colorado
In 2002, the State of Colorado launched the College in Colorado initiative, a statewide effort geared toward educating families on the importance of a college degree and how to reach that goal.
SE2 was hired to help promote CollegeInColorado.org as a one-stop resource for all that students and parents need to know when it comes to planning for, applying to and paying for college.
Broadcast
"All I Know" TV Spot #2
SE2 conceptualized and produced a series of television ads featuring former Denver Bronco Domonique Foxworth, along with local high school students and parents. The campaign illustrated the limited knowledge that most people have regarding the college planning process - even if they know the value of a degree. The ads positioned College in Colorado as the go-to resource for "All You Need to Know" about planning, applying and paying for college.
The spots, created with KUSA, were honored by the Colorado Broadcasters Association in the category of Best Community Service Project or Campaign in its 2008 Awards of Excellence.