Our Work > The Colorado Trust - 100k Lives Campaign
The Colorado Trust's 100k Lives Campaign and subsequent 5 Million (5M) Lives Campaign raised public awareness about the quality and safety measures being implemented in Colorado hospitals while also engaging hospitals' staffs in the efforts. SE2 created the communications and outreach materials (TV and newspaper advertising, a website, a video, and internal hospital communications materials) and launched aggressive media outreach centered on the message: "Colorado Hospitals. Putting Safety First."
Broadcast
Miscellaneous Creative
Web
Patient Safety Video
Distributed to hospitals statewide for use in the admissions process, The Colorado Trust's patient safety video highlights three of the most important measures being taken by hospitals in their efforts to curb medical errors and reduce infection rates. SE2 produced the video.
