For many organizations social media is underutilized. Some are daunted by the new and fast-changing online world, and many that are engaging still consider Facebook and Twitter the extent of their social media strategies. However, they are missing the broader opportunities to spark dialogue and interact with key audiences. Social media is about building relationships with other organizations and people in the digital space. This includes strategies beyond just creating a Facebook Fan page. It may include blogger outreach, creating a blog, online video, driving social sharing of the organization’s content and encouraging commenting and participation on the website.
SE2 offers a broad range of social media services, from client trainings, to developing social media audits and plans, to implementing and managing a social media presence on behalf of our clients.