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College in Colorado - :30 TV Ad, "Opportunities"

Outreach for CollegeInColorado.org has successfully demonstrated the benefits of higher education to teenagers. But organizers of the statewide initiative knew that parents were another important audience. Leveraging a previous TV spot featuring Denver Broncos cornerback Domonique Foxworth, the new campaign brought his parents into the picture, as well. The resulting ads show what a significant and positive impact parents can provide.

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